Introduction:
Women constitute a
major segment of the rural society but are often not able to reap adequate
benefits of progress due to lack of empowerment. It is being increasingly
realized that the goal of poverty eradication cannot be achieved without the
full and active participation of the woman in the process of development.
Informal groups empower rural women to manage rural industries and make
decisions collectively for their common economic interests. With this objective
in view, a number of measures have been taken in the recent past, one of them
is formation of Om Sai Sakhi Mandal (SHG) and its initiation of income
generation activity.
Formation of SHG: Om Sai
Sakhi Mandal (SHG) was formed in 2009 at Kalsar with fifteen women members. All
members belonged to ST caste. Thirteen members had some education ranging
between 1st and 10th class and two members studied till
HSC.
In the beginning,
members started saving with Rupees One hundred per month per person. Later, group
underwent training on regular savings and credit, book keeping and importance
of formation of SHG. Soon group started meeting regularly and initiated
internal lending. After six months, group had a savings of Rupees Nine thousand
and also DRDA provided revolving fund of Rupees Five thousand.
SHG member operating xerox machine
Initiation of Income Generation Activity: After continuous
savings and regular meetings among the members, group decided to start some
kind of entrepreneur activity to earn money to support their family. Group members with support from
project staff explored the possibility of initiation of a business of photocopy
at the block Panchayat office.
Block Panchayat
office needs to travel around 500 meters to get the photocopied done. In a day
at least 40 – 50 times peon use to visit the vendor to get the photocopy done,
this was resulting a sheer waste of time. Moreover, important documents were
misplaced in transit. Vendor also use to charge Rs. 1.5 per copy
In order to have a
win – win situation, Block Project staff along with SHG members explored the
possibility of having “Xerox Machine vendor in the block office premises. The
group (Five members) started photocopy business at Block Panchayat Office.
Availing cash credit facility of Rs. one lakh under Mission Mangalam in
the year 2012 generated initial capital required to purchase photocopy machine. Block office provided free space and electricity with a condition of
having one photocopy print at Rs. 1.00
Group members had
undergone the training on functioning of Photocopier machine. Soon after the
training, the SHGs started attracting business with its speed and
professionalism. Group started advertisement by handbill distribution into
daily newspaper for their outside business. Group also started business of
printout, CD writing etc…
Impact: The
business of photocopy machine has certainly contributed to some addition to
their household income in the sense that they could get gainful employment
without moving from one place. Group has a turnover of Rupees three lakhs /year
from Xerox activity alone which is a full time activity of women members.
Profit is around 35 per cent.
The group become
sustainable through this entrepreneur activity, which uplifted their economic
and social standard of living. It has also increased the self-confidence of
members and boosted their self-esteem to some extent. They could now interact
with the strangers, meet the officials to get the orders and market their
service with much ease. They could now proudly proclaim themselves as small
entrepreneurs who could succeed in their collective venture and stand as a
model to other rural women interested to pursue such activities.
Success Factors: The
success factors behind this collective venture include right aptitude for the
task, adequate training, guidance to purchase the necessary equipment and raw
material, provision of credit, encouragement of the officials, and sound
leadership. Above all, the group cohesiveness and solidarity and their
self-management skills contributed to the success of this group activity.
With the success
of this model other government departments are willing to adopt the model. Vapi
Municipality, Mamlatdar office, Pardi have already initiated the process to
adopt the model.